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MSMC Authors

Colleen Kirk

Assistant Professor of Marketing
School of Business
Facutly profile page

Articles

Investing the self: the effect of nonconscious goals on investor psychological ownership and word-of-mouth intentions
Colleen P. Kirk, B. McSherry, S.D. Swain
Journal of Behavioral and Experimental Economics, [forthcoming]

I’m proud of it: consumer technology appropriation and psychological ownership
Colleen P. Kirk, Bernard McSherry
Journal of Marketing Theory and Practice, v23, n2, 2015, p166-184

How do digital natives and digital immigrants respond differently to interactivity online? A model for predicting consumer attitudes and intentions to use digital information products
Colleen P. Kirk, Larry Chiagouris, Vishal Lala, Jennifer D.E. Thomas
Journal of Advertising Research, March 2015, p1-14

The impact of brand value on firm valuation: the moderating influence of firm type
Colleen P. Kirk, B. Wilson, I. Ray
Journal of Brand Management, v20, n6, 2013, p488-500.

Entrepreneurial passion as mediator of the self-efficacy to persistence relationship
Colleen P. Kirk, M.S. Cardon
Entrepreneurship: Theory & Practice, v39, n5, p1027-1050

Some people just want to read: the roles of age, interactitivy, and perceived usefulness of print in the consumption of digital information products
Colleen P. Kirk, L. Chiagouris, P. Gopalakrishna
Journal of Retailing and Consumer Services, v19, n1, 2012, p168-178.

The effect of nonconscious goals on investor choice
Colleen P. Kirk, Bernard McSherry
Journal of Behavioral Finance & Economics, v2, n2, 2012, p1-13.

Tropicana : social media teach marketers a branding lesson
Colleen P. Kirk, K.A. Berger
Journal of Critical Incidents, v4, 2011, p108-111.