Library Events

Library Events

iROC Lecture by Yasmine Konheim-Kalkstein

Oct 01

12:45 PM - 1:45 PM
Library Cafe

iROC (Investigating Research on Campus) presents

Shot or Snot: Influencing College Students to Get the Flu Vaccine
Thursday, October 1 • 12:45 pm • Library Cafe, Dominican Center
Presented by Yasmine Kalkstein, PhD, Assistant Professor of Psychology

Despite the seriousness of influenza and the increased risk to college students living in close quarters, influenza vaccination rates among college students are notoriously low. In this presentation, Dr. Kalkstein will review literature related to influenza vaccination in college students. She will report the results of four studies conducted: 1) college students’ survey responses about influenza vaccination, 2) an analysis of marketing materials from other college campuses, 3) an experimental study manipulating images on flu vaccination marketing materials to determine their influence on intention to vaccinate, and 4) a real-world quasi-experiment where we altered our campus’s health services marketing campaign.

This work was presented at American Marketing and Healthcare Research with the following co-authors from the Mount: Doreen Bischof (Director of Health Services), Melissa Guillemette (undergraduate, Psychology major), and Sean D'Onofrio (undergraduate, Nursing major).

 Yasmine Kalkstein is in her sixth year as an Assistant Professor of Psychology at MSMC. She received her undergraduate degree in Biopsychology from the University of Virginia and her doctorate from University of Minnesota in Educational Psychology. Dr. Kalkstein has presented and published research in medical decision making, motivation, reading comprehension, academic integrity, and in the scholarship of teaching and learning.

Yasmine’s most recent line of inquiry examines the influences on women's decision making as related to childbirth. Last year, she also worked with undergraduate students to examine how to increase flu vaccination rates among college students. And this is the research she is presenting at this week’s iROC!

Shot or Snot: Influencing College Students to Get the Flu Vaccine will take place in the Library Café in the Dominican Center at MSMC on October 1st at 12:45 p.m. Bring your lunch or pick up something at the DC Smart Market. Light refreshments will be served. We hope to see you there!


For more information about this or any of the iROC presentations, or to volunteer as an iROC speaker, please contact Dr. Doug Robinson, Assistant Professor of Biology and coordinator of the iROC program, at 845-569-3648 or douglas.robinson@msmc.edu or Barbara Petruzzelli, Director of the Library, 845-569-3601, barbara.petruzzelli@msmc.edu.

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