Assistant Professor of Marketing
Tropicana : social media teach marketers a branding
Colleen P. Kirk, K.A. Berger
Journal of Critical Incidents, v4, 2011, p108-111.
Some people just want to read: the roles of age,
interactitivy, and perceived usefulness of print in the consumption
of digital information products
Colleen P. Kirk, L. Chiagouris, P. Gopalakrishna
Journal of Retailing and Consumer Services, v19, n1,
The effect of nonconscious goals on investor
Colleen P. Kirk, Bernard McSherry
Journal of Behavioral Finance & Economics, v2, n2,
The impact of brand value on firm valuation: the moderating
influence of firm type
Colleen P. Kirk, B. Wilson, I. Ray
Journal of Brand Management, v20, n6, 2013, p488-500.