News

School of Business emphasizes experiential learning

April 14, 2014

Newburgh, NY -

School of Business

The recent Mount forum, “Manufacturing: Alive and Well in the Hudson Valley,” sponsored by the School of Business. Left to right: Moira Tolan, professor of business, moderator; Louis Chappo, vice president of manufacturing at GTI Graphic Technology; Vincent Cozzolino, CEO, FALA Technologies; and Harold King, executive director at Council of Industry; and Richard Cocco Jr., owner and president, E&O Mari Inc. / La Bella Strings.

Mount Saint Mary College’s School of Business is serious about hands-on education and research.

Colleen P. Kirk, assistant professor of marketing, discussed “Psychological Ownership and Consumer Value Creation” at Added Value Inc., a New York City subsidiary of advertising and media conglomerate WPP, Inc. Three marketing students – Leanne O’Reilly of Mahopac, N.Y.; Anne White of Rockaway Beach, N.Y.; and graduate student Theresa Tolan of Brewster, N.Y. – attended the talk and toured the facilities of Kantar Media. The students also begin a mentoring relationship with some of the Added Value executives.

School of Business In return, Lisa Noble, vice president of quantitative insights at Added Value Inc., gave a talk at the Mount titled “Market Research for Smarties: How to get inside consumers’ heads to solve brand problems.” Also speaking at the Mount was Claire Carmichael, Project Manager at Added Value and WPP Fellow.

Andrew Weiss, business chair, delved into the topic “What, If Anything, is a Faculty?” at the college’s latest Investigating Research on Campus (iROC) seminar.

Weiss concludes that a faculty comes from a continuous process of gathering and communicating for a coherent sense of education.

Right: Public accountant Jennifer George, a partner at Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, recently spoke to Mount Saint Mary College business students about successful business interactions.

Education involves more than just class time, noted Weiss. It also includes experiential learning such as the recent Mount forum, “Manufacturing: Alive and Well in the Hudson Valley,” sponsored by the School of Business.

With a packed audience of students and the public, four local business leaders discussed the state of manufacturing in the Hudson Valley and beyond. The panelists were: Richard Cocco Jr., owner and president, E&O Mari Inc. / La Bella Strings; Vincent Cozzolino, CEO, FALA Technologies; Louis Chappo, vice president of manufacturing at GTI Graphic Technology; and Harold King, executive director at Council of Industry.

Moderating the discussion was Moira Tolan, professor of business, who was recently voted onto the Board of Directors of the Northeast Business and Economics Association.

The Mount keeps business programs relevant to the needs of the community, as well as the students, through relationships with the Business Advisory Council and with organizations such as The Solar Energy Consortium (TSEC), co-founded by Cozzolino and Carl Meyer, president and CEO of TSEC and former CEO of Central Hudson Gas & Electric. This has made it possible to bring executives and businesspeople to teach specialized courses on contemporary issues. Along with Meyer, Cozzolino recently taught a course at the Mount about the business of renewable energy.

School of Business

Robert Unger, forensic accounting manager at Judelson, Giordano & Siegel, CPA, PC, was a guest lecturer on the topic of fraud and forensic accounting in the class of Tracey Niemotko, accounting professor at Mount Saint Mary College.

The students of Tracey Niemotko, accounting professor, recently learned the finer points of business communications from certified public accountant Jennifer George, a partner at Vanacore, DeBenedictus, DiGovanni & Weddell, LLP.

George offered tips for successful business interactions, such as maintaining eye contact, noting body language, respecting personal space, and dressing appropriately.

Handshakes can influence perceived business acumen, she revealed.

“You want a firm handshake,” she said. “Don’t squeeze so hard you hurt the other person, and stay away from a limp handshake as well.”

In Niemotko’s auditing class, Robert Unger, forensic accounting manager at Judelson, Giordano & Siegel, CPA, PC, was a guest lecturer on the topic of fraud and forensic accounting.

“Why is forensic accounting important?” asked Unger. “It responds to what we call an epidemic of recent fraudulent activities that have come to light. It provides an unbiased, detailed review of financial information.”

Unger discussed his job functions and took questions from eager students interested in a similar career path.

Accredited through the International Assembly for Collegiate Business Education (IACBE), the Mount’s School of Business prepares students for careers in a global economy. Business students develop critical thinking and communication skills to use in the fields of management, finance, economics, and marketing.

School of Business

Colleen P. Kirk, assistant professor of marketing at Mount Saint Mary College, presented “Psychological Ownership and Consumer Value Creation” at Added Value Inc. in New York City. Back row: Mount graduate student Theresa Tolan of Brewster, N.Y.; Colleen Kirk; Lisa Noble, vice president of quantitative insights at Added Value Inc., and Mount students Leanne O’Reilly of Mahopac, N.Y. and Anne White of Rockaway Beach, N.Y. Bottom row: The market research analyst team at Added Value, Inc.