April 14, 2014
The recent Mount forum, “Manufacturing: Alive and Well in the
Hudson Valley,” sponsored by the School of Business. Left to right:
Moira Tolan, professor of business, moderator; Louis Chappo, vice
president of manufacturing at GTI Graphic Technology; Vincent
Cozzolino, CEO, FALA Technologies; and Harold King, executive
director at Council of Industry; and Richard Cocco Jr., owner and
president, E&O Mari Inc. / La Bella Strings.
Mount Saint Mary College’s School of Business is serious about
hands-on education and research.
Colleen P. Kirk, assistant professor of marketing, discussed
“Psychological Ownership and Consumer Value Creation” at Added
Value Inc., a New York City subsidiary of advertising and media
conglomerate WPP, Inc. Three marketing students – Leanne O’Reilly
of Mahopac, N.Y.; Anne White of Rockaway Beach, N.Y.; and graduate
student Theresa Tolan of Brewster, N.Y. – attended the talk and
toured the facilities of Kantar Media. The students also begin a
mentoring relationship with some of the Added Value executives.
In return, Lisa Noble, vice president of quantitative
insights at Added Value Inc., gave a talk at the Mount titled
“Market Research for Smarties: How to get inside consumers’ heads
to solve brand problems.” Also speaking at the Mount was Claire
Carmichael, Project Manager at Added Value and WPP Fellow.
Andrew Weiss, business chair, delved into the topic “What, If
Anything, is a Faculty?” at the college’s latest Investigating
Research on Campus (iROC) seminar.
Weiss concludes that a faculty comes from a continuous process
of gathering and communicating for a coherent sense of
Right: Public accountant Jennifer George, a partner at
Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, recently
spoke to Mount Saint Mary College business students about
successful business interactions.
Education involves more than just class time, noted Weiss. It
also includes experiential learning such as the recent Mount forum,
“Manufacturing: Alive and Well in the Hudson Valley,” sponsored by
the School of Business.
With a packed audience of students and the public, four local
business leaders discussed the state of manufacturing in the Hudson
Valley and beyond. The panelists were: Richard Cocco Jr., owner and
president, E&O Mari Inc. / La Bella Strings; Vincent Cozzolino,
CEO, FALA Technologies; Louis Chappo, vice president of
manufacturing at GTI Graphic Technology; and Harold King, executive
director at Council of Industry.
Moderating the discussion was Moira Tolan, professor of
business, who was recently voted onto the Board of Directors of the
Northeast Business and Economics Association.
The Mount keeps business programs relevant to the needs of the
community, as well as the students, through relationships with the
Business Advisory Council and with organizations such as The Solar
Energy Consortium (TSEC), co-founded by Cozzolino and Carl Meyer,
president and CEO of TSEC and former CEO of Central Hudson Gas
& Electric. This has made it possible to bring executives and
businesspeople to teach specialized courses on contemporary issues.
Along with Meyer, Cozzolino recently taught a course at the Mount
about the business of renewable energy.
Robert Unger, forensic accounting manager at Judelson, Giordano
& Siegel, CPA, PC, was a guest lecturer on the topic of fraud
and forensic accounting in the class of Tracey Niemotko, accounting
professor at Mount Saint Mary College.
The students of Tracey Niemotko, accounting professor, recently
learned the finer points of business communications from certified
public accountant Jennifer George, a partner at Vanacore,
DeBenedictus, DiGovanni & Weddell, LLP.
George offered tips for successful business interactions, such
as maintaining eye contact, noting body language, respecting
personal space, and dressing appropriately.
Handshakes can influence perceived business acumen, she
“You want a firm handshake,” she said. “Don’t squeeze so hard
you hurt the other person, and stay away from a limp handshake as
In Niemotko’s auditing class, Robert Unger, forensic accounting
manager at Judelson, Giordano & Siegel, CPA, PC, was a guest
lecturer on the topic of fraud and forensic accounting.
“Why is forensic accounting important?” asked Unger. “It
responds to what we call an epidemic of recent fraudulent
activities that have come to light. It provides an unbiased,
detailed review of financial information.”
Unger discussed his job functions and took questions from eager
students interested in a similar career path.
Accredited through the International Assembly for Collegiate
Business Education (IACBE), the Mount’s School of Business prepares
students for careers in a global economy. Business students develop
critical thinking and communication skills to use in the fields of
management, finance, economics, and marketing.
Colleen P. Kirk, assistant professor of marketing at Mount
Saint Mary College, presented “Psychological Ownership and Consumer
Value Creation” at Added Value Inc. in New York City. Back row:
Mount graduate student Theresa Tolan of Brewster, N.Y.; Colleen
Kirk; Lisa Noble, vice president of quantitative insights at Added
Value Inc., and Mount students Leanne O’Reilly of Mahopac, N.Y. and
Anne White of Rockaway Beach, N.Y. Bottom row: The market research
analyst team at Added Value, Inc.