Assistant Professor of Marketing
Doctor of Management, The Weatherhead School of Management, Case Western Reserve University, Cleveland, OH, 2017
MBA, The Huether School of Business, The College of Saint Rose, Albany, NY; 2011
BA, Communications; Saint John Fisher College, Rochester, NY; 1979
Office: Aquinas Hall, Room 200-G
Office Hours: Tues, 3-5 pm; Wed, 9 am-3 pm
BUS-1020 Marketing Principles
BUS-3385 Consumer Behavior
BUS-4031 Marketing Management
MGT-6080 American Business History
Dr. Anthony Scardillo, MBA, Assistant Professor of Marketing teaches Marketing and Management courses as part of the school’s Business Management and Administration Department. Prior to joining the faculty as a full-time professor, Scardillo taught at The College of Saint Rose in Albany, NY and Cazenovia College in Cazenovia, NY.
Dr. Scardillo is an award-winning advertising, marketing and business professional with over 30 years of experience in international, national, regional, state and local advertising, marketing and sales. He recently completed his Doctor of Management degree from the Weatherhead School of Management at Case Western Reserve University in Cleveland, OH. His research focuses on improving the workplace environment by creating fun and engaging cultures for employees. You will often hear him lament “Are We Having Fun Yet!?”
Scardillo, who received his MBA from The College of Saint Rose in 2011, is a member of the American Marketing Association and the Academy of Management. He has also served as President of the Albany Ad Club, Inc., a 400-member association of advertising and marketing professionals in the Capital Region, and served as Communications Committee Chairperson for the Albany Academy Alumni Association in Albany, NY. He currently volunteers at a local homeless shelter and counsels obese people on healthy lifestyle choices. He is married and has two grown daughters. In his spare time, Scardillo likes to tinker with his 1966 Volkswagen Beetle.
Specialization/Areas of Research Interest
Research shows that since 2000, over 70% of all employees are dissatisfied with their jobs (Crabtree, 2013). The reasons for this trend include increased demand to perform, increased competition, lack of job security, fewer opportunities to develop co-worker relationships, workplace safety and constant monitoring by technology (Anitha J., 2014; CHI, CHUNG, & TSAI, 2011; Head, 2003). But, we believe that the real cause behind this lack of fun is the “tone,” or mood, created by management (Cacioppo, Fowler, & Christakis, 2009; Fowler, Christakis, Steptoe, & Roux, 2009; Moberg, 2000; Wright, 2003). The manager’s mood dictates the amount of Fun their staff/team/employees have at work (CHI, CHUNG, & TSAI, 2011; Poon Teng Fatt, 2002). Our theory is that if the manager is having fun at work, then the employee’s will have fun at work (CHI et al., 2011). Current research shows that employees who have fun at work are more satisfied with their jobs (Becker, 2012; Vimala & Bee). Additionally, the increase in fun for the employees increases the fun for the managers, in a type of give-and-take feedback loop (Bolton, Houlihan, & Renee Baptiste, 2009).
Memberships and Professional Associations
Member The American Marketing Association
Member, The Academy of Management
Achievements / Awards
Multiple local, regional and national awards for advertising and marketing
Siena College Marketing Colloquium 2013, 2014
Presenter: BYOD: Bring Your Own Device; The Use of Mobile Devices in Classroom Learning
Presenter: Professors May Drone, But Will Drones Profess? The Value of Classroom Technology
Inspire! 2013 Academic Engagement Conference 2013
Presenter “Change” Is a Four-Letter Word; Coping with Occupational Change in the Workplace
Albany-Colonie Chamber of Commerce 2014
Presenter: Customer Service: Why 92% or Your Customers Think You’re Doing a Rotten Job
Presenter: “Change” Is a Four-Letter Word; Coping with Corporate and Career Change
International Business Research Conference 2016
Presenter: Are We Having FUN! Yet?: What Factors Influence Managers to Have FUN! At Work?
Association of Marketing Theory and Practice Conference March 2017
Presenter: Are We Having FUN! Yet?: The Relationship between Fun at Work and Job Satisfaction
Session Chair: Consumer Behavior I
The Academy of Management 2016-2017
Reviewer of Submissions
Under Review: Are We Having FUN! Yet?: What Factors Influence Managers to have FUN! at Work?