Bachelor of Science in Business Management and Administration
Concentration in Marketing
Marketing is a diverse field that allows you to effect change in the way people see the world. It involves communication, critical thinking, analysis, and creativity in order to influence decision making. One of the most exciting aspects of marketing is that you can use that knowledge to make a difference in just about any industry. Combine your passion with a business-minded marketing focus to create your dream job!
Why study Marketing at the Mount?
The fact that Marketing is a concentration within the study of Business Management and Administration allows you to learn and excel in two fields. In fact, many employers seek out candidates for marketing positions who have a strong background in the field of business. The fact that you can bring both specializations to your resume is an advantage in the competitive job market.
The Mount's approach to business and marketing studies is unique in its focus on using these skills to serve others. For example, instead of just learning about marketing theory, you'll put that knowledge to the test by analyzing and often implementing new marketing plans from area nonprofits and small businesses.
Additionally, as in your traditional Business studies, you'll benefit from professors who are passionate about this field. Our marketing faculty have years of real world experience in the industry and are eager to share their knowledge and skills with you to help you succeed.
The School of Business at Mount Saint Mary College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. The business programs in the following degrees at the listed locations are accredited by the IACBE:
- Master of Business Administration
- Bachelor of Science in Accounting/Master of Business Administration (5 year)
- Bachelor of Science in Accounting
- Bachelor of Science in Business Management and Administration with concentrations in: Finance, Marketing, Sports Management
Learn more about the College's accreditation, or visit IACBE.org
What to expect as a Marketing student at the Mount
The Marketing concentration at the Mount lives within the Business major, meaning you'll major in Business Management and Administration with a concentration in Marketing. As such, in addition to 48 credits (16 courses) of Business classes, you'll also take 15 credits (5 classes) in marketing, such as Consumer Behavior, Advertising, Marketing Management, Electronic Commerce, and more.
Your learning won't just take place in the classroom, however: You'll get behind-the-scenes tours of the operations of New York Public Radio and the United Nations, and you'll even impact the community by creating a marketing plan or assisting with operations at a local nonprofit through the Medici Scholars program.
>> Learn more about daily life as a Mount Business major!
Be prepared for your future
A great way to elevate your study of Marketing is by interning in the field. Being able to show that you have real world experience in the field is key to landing a job post-graduation. Past Marketing students have interned at organizations such as ABC, Bethel Woods, Big Brothers Big Sisters of Orange County, Interact Marketing, Safe Harbors of the Hudson, and more to further grow their skills.
After graduation, your Mount Business and Marketing studies will have prepared you for a variety of positions in corporate, government, or nonprofit organizations, especially in digital marketing coordination, social media management, marketing research, sales, and other business-oriented positions. Graduates of the 5-year BS/MBA program are additionally qualified for leadership positions in these organizations.
Here's how some of our alumni are using their degrees:
- Leanne O'Reilly '14, Assistant Product Manager, X Series at FUJIFILM North America Corporation
- Emilee Abel '18, Associate Integrated Investment at UM Worldwide
- Tyler Mannix '19, Digital Marketing Coordinator for HAI Group
Take the next step
Ready to join the Mount family? Take your next step!