Bachelor of Arts in Advertising and Public Relations
If you're looking for an exciting career that has the ability to impact the world, you don't have to look any further than Advertising and Public Relations. Maybe you've been creating fake commercials since you were 5, have an Instagram or YouTube influencer account, or know how to create messages the world wants to hear.
One of the greatest responsibilities in today's era is communicating important messages to others, and technology has made that a global responsibility. At the Mount, we'll teach you the tricks of the trade to make your messages, events, and communications stand out and effect change.
Why study Advertising and Public Relations at the Mount?
Caring faculty and the opportunity for individualized attention are two of the best aspects of being an Advertising and Public Relations major at the Mount. Our Advertising and Public Relations majors receive individual student mentoring and advisement. They work closely with professors, who not only know their names, but also their goals, interests, and career aspirations — and work hard to help them achieve their dreams.
“It’s the most creative business opportunity. It involves so many things – marketing, event planning, advertising. You have to think on your feet and be creative."
— Belle Frank, Advertising and Public Relations major
What to expect as an Advertising and Public Relations major
As an Advertising and Public Relations major, you'll take a variety of courses that will help grow your skills in writing, critical thinking and listening, public speaking, advertising, and communication. You'll also practice your skills in real world situations and even put them to good use in the service of others in the process. Plus, the work you do in each class can be collected into a portfolio to be presented to prospective employers, showcasing your skills and experience. Finally, you'll round out your coursework with a senior thesis project that demonstrates the advertising and public relations skills you have achieved in an area about which you are passionate.
Many of our students also choose to double major in a related field like Journalism or English to further increase their marketability to employers.
As an Advertising and Public Relations major, you'll take 39 credits in Advertising and Public Relations. Prior to starting your major courses, you will have to successfully complete ENG 1010 and ENG 1020 as part of the Mount's core curriculum. Additionally, you will need to earn a GPA of 2.0 or better in CMA 2050, Introduction to Public Relations, which is the first course you'll take in the program. Finally, you'll also have to maintain a GPA of 2.0 or higher in all of your Advertising and Public Relations classes.
>> Learn more about daily life as a Mount Advertising and Public Relations major!
Be prepared for your future
As an Advertising and Public Relations major, your career will begin with an internship aimed at giving you the experience you need to build your portfolio and gain additional skills in the field. In the past, Mount Advertising and Public Relations majors have interned at places like JetBlue, the American Cancer Society, Habitat for Humanity, Polo Ralph Lauren, and MTV, but our Career Center can help you find an internship that is the perfect fit for your passion.
After graduation, our Advertising and Public Relations majors are ready to make their mark on the world as event planners, communications specialists for corporations or nonprofits, marketing managers, fundraising coordinators, advertising coordinators, public relations liaisons and spokespeople, and more.
Here's how some of our alumni are using their degrees:
- John Como '10, Editor at ITV America
- Victoria Wresilo '14, Reporter at NBC2 WBBH
- Clare O'Keefe '17, Senior Account Executive at LAZAR, a Finn Partners Company
Take the next step
Ready to join the Mount family? Take your next step!