NEWS

Creating emotional impact: Mount students hear from experiential marketing expert

August 03, 2017
NEWBURGH, N.Y. -

Robin Kleban, Vice President for Client Services at George P. Johnson Experience Marketing, recently spoke with Mount graduate students about creating powerful marketing campaigns. 


Quoting Maya Angelou, guest speaker Robin Kleban told Mount Saint Mary College graduate students that people will forget what you said and did, “but people will never forget how you made them feel.” That, she said, is at the heart of experiential marketing.

Kleban, Vice President for Client Services at George P. Johnson Experience Marketing, visited a Marketing Management class at the Mount to share her experience as the company’s account director in support of IBM Global Conferences. Through videos and slides, Kleban shared her passion for marketing and the power of creating impactful events that build excitement and affinity for brands. New technologies like artificial intelligence and augmented reality are bringing an additional “wow factor” to events, said Kleban, but marketers need to remember that “the customer experience is still at the center of it all.”

The Mount’s Master of Business Administration program frequently incorporates real-world experience through visiting experts and student projects for local organizations. Recent MBA projects have included work for the National Organization of Adult Addictions and Recovery (NOAAR) and Capuchin Youth and Family Ministries (CYFM) in Garrison, N.Y.

This past spring, Mount Saint Mary College’s School of Business introduced a new MBA with a health care concentration to prepare students for careers in health care management.

For more information about George P. Johnson Experience Marketing, visit www.gpj.com