NEWS

Mount alumnus speaks business with Consumer Behavior class

November 13, 2017
NEWBURGH, N.Y. -

Ryan Reeves ’09, director of selection for Northwest Mutual in Poughkeepsie, N.Y., recently discussed the impact of personality traits in the work world with Mount Saint Mary College business students.

 

Mount Saint Mary College graduate Ryan Reeves ’09, director of selection for Northwest Mutual in Poughkeepsie, N.Y. returned to his alma mater recently to discuss the impact of personality traits in the work world.

Reeves spoke with the School of Business’s Consumer Behavior class, taught by Anthony Scardillo, assistant professor of marketing. The course studies the conscious needs and wants of the consumer as well as the deeper, possibly unconscious motives that drive consumer choices, applying contemporary topics in social and cognitive psychology to understand behavior related to buying and selling.

Prior to the class, each student was asked to complete an online questionnaire consisting of two categories: The first was a series of words they would use to describe themselves, and the second was a series of words to describe how someone should behave to be successful. The outcome displayed each student’s specific traits in a bar-chart format, and measured such things as their resourcefulness, efficiency, forgetfulness, awareness, temperament, cleverness, and many more.  

Through this, the students were able to see what type of environment was best suited for them – a competitive environment such as sales, or a more laid-back environment like advertising and marketing.  

Scardillo, who began teaching at the Mount at the start of the Fall 2017 semester, is an award-winning professional with more than 30 years of experience in international, national, regional, state, and local advertising, marketing, and sales. His research focuses on improving the workplace environment by creating fun and engaging cultures for employees.