MSMC Authors

Michael J. Olivette

Vice President for Academic Affairs

Books

Building an Adirondack guidebook: modern reproductions of the Virginia
Michael J. Olivette, J.D. Michne
Nicholas K. Burns Publishing Company, 2005

Articles

Beliefs and values as possible correlates of ethical awareness in business
Michael J. Olivette
Jounral of Business and Psychology, 1995, v9, n4, p427-434.

Parental authority influences on the development of procrastinators: Daddy made me not do it!
Michael J. Olivette, J.R. Ferrari
Journal of Research in Personality, 1994, v28, p87-100.

Linking consumer research and marketing communication: A case study for the use of direct mail to promote innovative energy conservation programs in electric utility companies
Michael J. Olivette
Journal of Nonprofit and Public Sector Marketing, 1994, v2, n4, p79-95.

A weighted multi-attribute customer satisfaction indec for commercial and industrial electric utlity customers
Michael J. Olivette, M.F. Watkins
Journal of Nonprofit and Public Sector Marketing, 1994, v2, n4, p97-107.

Perceptions of parental control and the development of indecision among late adolescent females
Michael J. Olivette, J.R. Ferrari
Adolescence, 1993, v28, n112, p963-970.

Marketing research in the electric utility industry
Michael J. Olivette
Marketing News, 1987, v21, n1.