iROC (Investigating Research on Campus) presents
Shot or Snot: Influencing College Students to Get the
Thursday, October 1 • 12:45 pm • Library Cafe, Dominican
Presented by Yasmine Kalkstein, PhD, Assistant Professor of
Despite the seriousness of influenza and the increased risk to
college students living in close quarters, influenza vaccination
rates among college students are notoriously low. In this
presentation, Dr. Kalkstein will review literature related to
influenza vaccination in college students. She will report the
results of four studies conducted: 1) college students’ survey
responses about influenza vaccination, 2) an analysis of marketing
materials from other college campuses, 3) an experimental study
manipulating images on flu vaccination marketing materials to
determine their influence on intention to vaccinate, and 4) a
real-world quasi-experiment where we altered our campus’s health
services marketing campaign.
This work was presented at American Marketing and Healthcare
Research with the following co-authors from the Mount: Doreen
Bischof (Director of Health Services), Melissa Guillemette
(undergraduate, Psychology major), and Sean D'Onofrio
(undergraduate, Nursing major).
Yasmine Kalkstein is in her sixth year as an Assistant
Professor of Psychology at MSMC. She received her undergraduate
degree in Biopsychology from the University of Virginia and her
doctorate from University of Minnesota in Educational Psychology.
Dr. Kalkstein has presented and published research in medical
decision making, motivation, reading comprehension, academic
integrity, and in the scholarship of teaching and learning.
Yasmine’s most recent line of inquiry examines the influences on
women's decision making as related to childbirth. Last year, she
also worked with undergraduate students to examine how to increase
flu vaccination rates among college students. And this is the
research she is presenting at this week’s iROC!
Shot or Snot: Influencing College Students to Get the Flu
Vaccine will take place in the Library Café in the Dominican Center
at MSMC on October 1st at 12:45 p.m. Bring your lunch or pick up
something at the DC Smart Market. Light refreshments will be
served. We hope to see you there!
For more information about this or any of the iROC
presentations, or to volunteer as an iROC speaker, please contact
Dr. Doug Robinson, Assistant Professor of Biology and coordinator
of the iROC program, at 845-569-3648 or firstname.lastname@example.org
or Barbara Petruzzelli, Director of the Library, 845-569-3601, email@example.com.