Anthony Scardillo, assistant professor of Marketing at Mount Saint Mary College, will be presenting “S-E-O and Y-O-U! How Search Engine Optimization Affects Everything,” on Thursday, November 17 at 4 p.m. on the Mount campus.
Part of the Investigating Research on Campus (iROC) series, the talk will be held in room 218 of the Dominican Center. The community is invited to this free event. The Mount is located at 330 Powell Ave., Newburgh, N.Y.
Search Engine Optimization, or SEO, is the science of improving a website to increase its visibility when people search for products or services.
“SEO affects every one of us today, not just in marketing,” Scardillo explained. “Yes, good SEO will generate more visits to your website, but it can also help consumers find the right material at the right time. This can be a real benefit in time saved.”
Last summer, Scardillo attended a two-day conference in Boston focusing on Search Engine Optimization. It was presented by leading practitioners and authors in this discipline and delved into the ways of bettering the transparency of making searches on an online platform.
The experience inspired him to take a closer look at how companies are utilizing SEO data, not just through the lens of marketing, but also a number of other disciplines. His upcoming talk will discuss his recent findings.
Scardillo is an award-winning advertising, marketing and sales professional who transitioned into academia in 2004. His research is based on job satisfaction, and in this pursuit, he has developed his mantra: “Are we having fun yet?”
“I have always been a techie, right from my sophomore year in high school with dial-up terminals that linked to a mainframe,” noted Scardillo. “Over the years, I have seen my industry evolve and change primarily due to the development of new technology. It fascinates me and I enjoy learning more about the subject!”