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Advertising and Public Relations

Degree Level:

Undergraduate

school:

Division of Arts and Letters

Learning Mode:

On Campus

Degree:

Major, Minor

Bachelor of Arts in Advertising and Public Relations

One of the greatest responsibilities today is communicating important messages to others, and technology has made that a global responsibility. Maybe you've been creating fake commercials since you were 5 and run an influencer account on Instagram or YouTube, or maybe you’re just discovering your voice. Come learn the techniques of making your messages, events, and communications stand out and effect change.

Why be an Advertising and Public Relations major?

Here’s what makes the Mount’s Advertising and Public Relations major unique:

Students outside New York Public Radio

Experience focused on you: Advertising and Public Relations can be applied in so many different ways. Love crafting? Make an advertising plan for a new yarn shop. Passionate about gaming? Plan a gaming fundraiser on campus. Whatever your passion, you’ll get to apply your skills through personalized assignments.
Design your degree: Make your degree your own by picking your own classes. With only five required courses for the major, you get to choose from a number of classes like 2-D Design, Writing for Social Media, Creative Writing for Advertising, Newswriting, and more for the rest of your Advertising and Public Relations credits.
Caring faculty: Our class sizes are small, which means you’ll get to know your professors really well. They not only know students’ names, but also their goals, interests, and career aspirations — and work hard to help them spark something amazing.

What to expect as an Advertising and Public Relations major

39 credits in Advertising and Public Relations | Maintain GPA of 2.0+

Learn about Advertising and Public Relations major academic requirements and courses here.

Your Advertising and Public Relations classes will help you develop skills in writing, critical thinking and listening, public speaking, and communication. You'll practice your skills in real world situations and even put them to good use in the service of others. Plus, the work you do in each class can be collected into a portfolio for prospective employers, showcasing your skills and experience. Finally, you'll round out your coursework with a senior thesis project of your choice, demonstrating the skills you have achieved in an area you’re passionate about.

Many of our students also choose to double major in a related field like Journalism or English to further increase their marketability to employers.

Be prepared for your future

As an Advertising and Public Relations major, your career will begin with an internship to help you build your portfolio and gain additional skills. In the past, Mount Advertising and Public Relations majors have interned at places like JetBlue, the American Cancer Society, Habitat for Humanity, Polo Ralph Lauren, and MTV, but our Career Center can help you find an internship that is the perfect fit for you.

After graduation, our Advertising and Public Relations majors are ready to make their mark on the world as event planners, communications specialists for corporations or nonprofits, marketing managers, fundraising coordinators, advertising coordinators, public relations liaisons and spokespeople, and more.

Here's how some of our Advertising and Public Relations alumni are using their degrees:

Andy Checo ‘00, Associate Vice President at Havas Formula and the President of the Hispanic Public Relations Association
Kristine Inserra ’00, Director of Marketing Communications for Festo North America
Meghan Karcher ’07, Director of Digital Advertising Operations
Nicole Allen ’16, Senior PR Coordinator at Lafayette 148 New York
Briana Podlovits ’16, Marketing Coordinator for the Diocese of Brooklyn
Clare O’Keefe ’17, Senior Account Executive at LAZAR, a Finn Partners Company